These days I realized the way we women look at ourselves changes from time to time. I used to be cool about my complexion. So what if I'm brown. Not an issue. But just last year, I tried opting for glutathione hoping to get clearer skin. And then I realized that indeed fair complexion is better, at least the way I see it. It looks cleaner and more attractive. This is my honest to goodness opinion about it. I do not really want my skin to be so immaculately white. Because then it will look as dull and boring as the dark complexion. I just want to have a clean looking skin. Healthy looking skin. Something which in itself is an accessory. When you have nice skin, anything you wear looks nice. And that is what I want to achieve. For a couple of years now I have been maintaining vitamin E and looking at the timeline of my own photos, I can see that indeed myskin has improved. I want to feel good about myself. I want to feel confident about myself. I want to feel happy about myself. And that is something that we all should work out. It makes a whole lot of difference when women are happy about themselves. They tend to have a more positive outlook of the world and the life around them, they tend to achieve more in life, do more in life, give more. Imagine this world with these happy individuals.
In this era of bespoke trends, personal blogs, and selfies, it would be quite logical to assume that Filipinas finally have a healthy sense of self—that they now acknowledge their own beauty and think of themselves as being truly beautiful. However, this recently uncovered reality suggests otherwise: “Only seven percent of Filipina women regard themselves as actually being beautiful.”
A recent study by Dove gathered women from Southeast Asia, concentrating on the Philippines, uncovered “The Real Truth About Beauty.” The regional study hoped to define the beauty sensibilities of women from within the country and across the region. The findings show a common thread: an enlivened perspective and an attuned sense of self-awareness. The results proved refreshingly positive with healthy valuations when it came to beauty, but this particular figure stumped us. How can only seven percent out of an entire nation of genuine beauties regard themselves as beautiful?
While this seven percent figure shows a slight increase through the years, it is still quite a conservative count—too conservative at that. Considering the beauty crowns we’ve won as a nation, the impressive confidence of the Filipina to wield her own happiness, as well as the beautifying resilience of the Filipina spirit, this count definitely does not do justice to how beautiful Filipinas truly are.
Pushing Perspectives
As a global giant in personal care and as the original champion for real beauty, Dove wants to turn things around. The personal care brand, through its superior products backed by real science and attested to by real women, via campaigns that tug at heartstrings, and by way of efforts that highlight real beauty, takes on the challenge of pushing perspectives to get more women to believe that they truly are beautiful.
Dove defines this new quest through the #IAmBeautiful Movement: a drive that seeks to up that 7 percent and get more Filipina women to love and appreciate their own beauty. The movement envisions that women have the confidence and appreciation to manifest their beauty in their own terms—free from any labels drawn up by society, not defined by gender differences, and abandoning the impossible standards set by media.
Also read: Love Your Skin Color
Filipinas' Beauty Sensibilities
In order to support the Filipina in this change of perspective, this study will rely on the same pillars that have constantly driven its efforts and expertise. At the heart of the study’s quest lies the belief that every Filipina is beautiful, that she deserves only the best products, and that she can reach her full beauty potential by genuinely caring for herself. She does not need to live up to any standard; she is, after all, beautiful in her own right, lovely in her uniqueness, and captivating in her strength.
Their #IAmBeautiful Movement fires up from a good starting point, and it also comes at a very opportune time. This is because Filipinas of today seem ripe for abandoning their tendencies for self-criticism, what with eight out of 10 Filipinas saying they’re now satisfied with how they look. While this statistic merits commendation, the challenge still stands: to get women to move beyond being merely satisfied with their looks into actually feeling, believing, and exclaiming, “I am beautiful!”
Over all, thinking of oneself as beautiful seems aligned with the Filipina woman’s intrinsic goal of working towards happiness. The commissioned study showed that women believe that looking and feeling their beautiful best are important for being happy. Transitively, women feel their most beautiful when they are also happy and content. These same themes resonate loudly across Dove’s DNA of promoting happiness through beauty and care. Likewise, these same ideas are also echoed by the #IAmBeautiful Movement, which seeks to celebrate the self-realized beauty of the Filipina and enable her to care for herself to ultimately lead a happy, fulfilled life.
Also read: Dare To Be Great!
Movement of the Moment
In Beauty Talk we talk about boosting self-confidence and loving what talent and great features every woman has. We want women to start being proud of themselves. An easy way to begin is to say “I am beautiful.” More than 24,000 posts on Instagram alone have the hashtag #IAmBeautiful. Start now. Spread the word, share the love, acknowledge the beauty in others, and more importantly, believe that you are beautiful yourself.
http://ph.she.yahoo.com/the-real-truth-about-beauty-073511854.html
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